Steve Kim—Creator of KimKim Sauce (the Most Flavorful and Fiery Stocking Stuffer)

December 14, 2015
By Holly Jennings

Christmas and KimKim Sauce


Forget about candy canes. Try KimKim Sauce. It’s the perfect stocking stuffer. The colors are right—from the rich deep red color of the sauce itself to the splash of green color on the label that sets off Korean characters—and the price is right. At at suggested retail price of $6.99 a bottle, you can spice up a loved one’s or work colleague’s life with an affordable gift that keeps giving. (Sixteen fluid ounces of moderate heat packaged in an easy-to-use squeeze bottle will brighten many many meals.)


I didn’t come up with this gifting idea on my own. I heard it first-hand from the inventor of KimKim Sauce, Steve Kim, who, during a phone interview, told me how KimKim Sauce got its start. Prudently, Kim sought to get his trial production run as small as possible. He began with a small batch of 150 cases of the sauce requiring an outlay of a few thousand dollars. To limit risk, Kim had done market research before committing to the initial run; yet, even after doing diligent research, it can be (more…)