The Brute
What would you say if I told you my father’s most significant piece of industrial design work—the BRUTE—is in the Smithsonian. Supposedly. I’ve looked for it there but have never seen it. That doesn’t mean it’s not there. It’s big and takes up space. This could restrict its appearance on the museum floor to temporary exhibits, which have never coincided with my visits. Or perhaps it’s been there in plain sight, all along, on the loading dock out back, being used as it was meant to be used, as a trash can.
My father designed the BRUTE during the sixties, the Golden Age of plastics. It came out in 1968, just one year after movie goers heard Mr. McGuire, in The Graduate, give Benjamin Braddock the career tip of a lifetime in a single word: plastics. At that time, the then glamorous material was the promise for the future: it could answer all design problems, more inexpensively, and make the world a better place. (more…)


